About Floof
Where the Gulf breeze meets good vibes.
The Short Version
Floof started with a simple observation: Southwest Florida has a vibe unlike anywhere else, but most of the merch out there is generic palm tree prints. We wanted something different — clothes that capture the energy of living where the sun shines 250+ days a year.
What's With the Name?
Floof is the sound a beach umbrella makes when the wind catches it. It's the feeling of sand between your toes. It's that perfect sunset moment when you think, "Yeah, this is why I live here." Unserious by design.